How to think like a business owner when planning your career

The average person is estimated to spend one-third of their life working. Ensure that you make it worthwhile by choosing a career aligned with your personality which will allow you to fulfill your purpose and passion in life. You need to understand that your career is your first small business through which you impact your society by providing a solution to an existing problem. 

Every business owner starts their business by first acquiring and assessing their resources and then converts them into products and services considered beneficial/ valuable to people. They then earn a premium determined by the value placed on the product/service by its users. The goal is to make the most of available resources to meet the needs of a group of people at the highest value. Here’s how you can apply this principle in making career decisions.

Identify the resources that allow you to contribute meaningfully in the job market/society. 

Take the time to have an honest review of yourself careerwise. Assess your personality, your interests, your values, your skills, knowledge and abilities. An honest self-assessment will help you decide which roles you are likely to thrive in and which workplaces are most suitable for you. It will also make it easier to understand and communicate your strengths and the value you bring to the table to potential employers.

Explore and assess the job market 

The worth of every product/service depends on the needs of its target audience. Finding a target audience that considers your product/service most valuable will largely determine the success of your business, in this case, your career. Find a job whose demands will allow you to shine because it matches your strengths, passion and personality. Do your research, find out what is available, and then compare your career profile with available careers on the job market. List them out and try to engage with people in your preferred career and roles. Doing this will give you a glimpse of the careers you are considering. From here, you can determine where in the job market you are most likely to flourish.

Add value and features that make the product/service competitive.

Once you are sure of which career you would like to pursue, work to build your competencies in this area, take courses, internships, join professional bodies in this field and read books and journals about your target career or job and industry. That is how you distinguish/brand yourself on the job market and increase your value. The more competent you become in your chosen field, the more valuable you become.

From here, feel free to draft a step by step plan on how to enter and grow in your chosen field. This three-step process will enable you to select a career aligned with your calling as a person. Your ability to contribute meaningfully with your skillset in an area you can excel will keep you motivated and fulfiled as you grow in your career.

The changing nature of work; gig economy 101

What is the gig economy?

If you have ever signed up to drive or use an Uber, Bolt or any app based taxi service then you have certainly taken part in this new transformation in the world of work known as the gig economy. The gig market or economy, peer to peer economy or platform economy all refer to a free market system where workers are engaged on temporary assignments usually called a gig. These workers could be freelancers, part-time hires, project-based workers or temporary workers. The most popular gig platforms include freelance platforms like Upwork, People per Hour and Fiverr. Others can be found in the delivery and transportation services such as Uber, Bolt and Deliveroo. In Africa, similar platforms include Cedijobs, Freelance Cape Town, NoSweat and Yango.

Interesting growth figures by the gig economy

Over the last decade, this market has seen remarkable growth. This has been largely due to an increase in technology that helps workers transact directly with clients and the shrinking of the traditional job market. Uber recorded 3.9 million drivers worldwide in December 2019 with 150,000 in Africa. In a study by the biggest freelance platform in America, freelancers in America increased by 4 million to reach 57 million between 2014 and 2019. Part of the effect of COVID-19 on work is that it has led to an increase in the demand for temporary and part-time hires. Restrictions in movement coupled with the slowing down of economic activities will very much likely lead to more workers and employers turning to the gig economy to manage the current situation.

The upsides of the gig economy

Earning money while working in the comfort of your home at your own convenient time without the stress of commute for most people is the most attractive feature of the gig economy. Others are sold on the the gig economy because it offers very flexible work arrangements which allows for all classes of workers to take part. These can include retirees, professionals with full-time jobs and low skilled workers. Being a gig worker allows you to choose what projects to work on and allows you to build a varied skill set in the process. Also most workers are happy to be able to have work life balance when they choose to work in the gig economy.

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The not so great sides of the gig economy

The future of work lies in flexible work patterns, however the gig economy has often offered these flexible work options at the expense of workers’ rights and protections. Gig workers are often classified as independent contractors who do not qualify for benefits such as pensions, employer withholding taxes, paid leaves, health insurance and other benefits usually enjoyed by full-time employees who may be performing the same tasks.

Also, workers that rely on this form of work for their livelihoods have little to no job security or income security. They face intense pressure to accept whatever gigs that come their way even in undesirable conditions and wage rates.

Protecting the rights of workers on gig platforms

To address the shortcomings of the gig economy, some gig platforms such as Uber have been sued in some countries whiles other states have passed legislation to ensure that lower skilled workers especially are properly classified to protect their rights. The other good news is that some gig platforms have started putting measures in place that can protect workers on their platform. LeadGenius, a company that aims to provide better work conditions for gig workers on its platform ensures that workers receive hourly wages above the minimum wage and have access to growth opportunities that can land them a full-time employee status within the company.

As the gig economy evolves to meet labour rights and protections requirements, it can become a very good means for workers and employers to create work arrangements that fit the current economic and social realities facing the world of work today.